They’d probably start with a few spellbinding stories about their voyages aboard luxury cruise ships back in the early 1900s—including a one-way trip on the Titanic. (It’s true. Some of our mattresses are at the bottom of the ocean.) Or maybe they’d tell us how they blushed a little whenever Eleanor Roosevelt sang their praises on the radio. Pick any point on a timeline of the past 140 years, and you’re likely to find an interesting piece of Beautyrest history. That’s how it goes when you’re one of the oldest mattress companies in the industry.

But hey, just because we’ve been around for more than a century doesn’t mean we’re stuck in the past. Please. We’re Beautyrest. Mattress pioneers. Trailblazers of comfort and support. Inventors, creators and visionaries. We’ve never stopped innovating ways to help you sleep better, and we never will. 


James Marshall patented a wrapped coil spring.

Because each one was made manually, the time and labor involved drove the cost so high that they could only be found on luxury liners such as the Titanic.


John Franklin Gail, Simmons’ top engineer, designed a machine that would coil wire and insert it into fabric sleeves quickly and independently.

Gail’s Pocketed Coil spring machine generated the unique independent Pocketed Coil design that formed the basis of the Simmons Beautyrest mattress.


Eleanor Roosevelt was featured in print advertising for the Simmons Beautyrest line and collection.

She continued to be an advocate through her radio show into the 1930s.

1929 - 1947

Simmons used some of the most sensational testimonial advertising, including 1920s gratis testimonials from such giants as Henry Ford, H.G. Wells, Thomas Edison, Guglielmo Marconi and George Bernard Shaw, and 1940s glamour advertising with movie stars like Dorothy Lamour and Maureen O'Hara.


Simmons became the first mattress company to introduce the king and queen size mattresses.

Years later, they were featured in Life magazine and other national publications.


Simmons introduced "The Bowling Ball Mattress."

This campaign dramatically illustrated how the movement of one person on the mattress was less likely to disturb his or her partner on a Simmons Beautyrest bed.


A HeavenlyBed® for Westin Hotels and Resorts®.

Guests from around the world were soon experiencing the joys of sleeping on Beautyrest Pocketed Coil springs.


Simmons celebrated its 75th anniversary.

Beautyrest introduced the first "No-Flip" mattress — an innovation that had the rest of the industry scrambling to follow.


Advanced Pocketed Coil springs

Triple-wrapped, high-carbon steel springs offering increased strength, motion separation, conformability and durability—were developed and launched, thus continuing a legacy of innovation from the originators of Pocketed Coil spring technology.


The "Bowling Ball" ads are back, by popular demand.

Both dealers and the public applaud the return of the dramatic television commercial demonstrating the unsurpassed motion separation of the Beautyrest mattress.


The famous Beautyrest mattress was made even more luxurious with the introduction of the Beautyrest Black® mattress.

This line featured enhancements in opulent fabrics and foam layers as well as stronger, motion-dampening coil spring technology.


Simmons Beautyrest pioneers hybrid technology.

Beautyrest pioneers hybrid technology in the mattress industry with the fusion of memory foam and Pocketed Coil with the introduction of Beautyrest NxG.


With a commitment to innovating Beautyrest Pocketed Coil designs for better sleep, Simmons introduced Beautyrest Smart Response® Pocketed Coil technology.

These new coils offer a revolutionary shape that provides greater motion separation, conformability, individualized back support, and pressure relief.


The introduction of the Beautyrest Recharge Technology

With the introduction of the Beautyrest Recharge Technology—a pioneering combination of AirCool® Memory Foam, legendary Smart Response® Pocketed Coil technology, and our proprietary AirCool Design—everyone can be Living Life Fully Charged®.


The Recharge transformation is complete.

Every Beautyrest mattress is now finely tuned to provide Recharging Sleep so that they can Get their Beautyrest®. Plus, we introduced the ultimate in sleep luxury with the luxurious Beautyrest Black and looked to the future of sleep with the innovative ComforPedic iQ.



Advanced Pocketed Coil Technology is at the heart of the Beautyrest Black mattress. Triple stranded coils provide greater durability than traditional wrapped coils while luxurious, high performing fabrics create a rejuvenating sleep environment, that can only be experienced with a Beautyrest Black mattress.