Australian Comfort Group Pty Ltd ACN 098 742 584 (“The Comfort Group”). At The Comfort Group we use industry standard processes to protect our websites and your personal information. By visiting our website and/or providing your personal information to us, you are accepting and consenting to the practices described in this Privacy Policy.


1. Your personal information is usually collected directly from you in a variety of ways such as when you are:

  • Filling out our feedback form.
  • Registering your product warranty or making a warranty claim.
  • Using any of our product selector tools.
  • Submitting an after purchase enquiry.
  • Completing the post product selector survey.
  • Completing the post purchase survey.
  • Entering competitions and promotions.
  • Emailing or calling our customer service center.

2. The kind of personal information we collect and hold includes names, contact details, products purchased, product preferences (e.g. mattress size and firmness), website usage, customer complaints, marketing information, general inquiries and other feedback. We may also potentially receive personal information about your sleeping preferences and whether you suffer from any sleeping disorders or discomfort in relation to our bedding products. You may choose not to provide us with your personal information. If so, then you are still welcome to visit our site but we may not be able to provide certain information on our products, or goods or services to you. 

3. We may also receive personal information from, and share personal information with, retailers and distributors of our products. This is to facilitate, for example, your order of a product or if a warranty claim arises or to provide delivery services or marketing information to you. The retailer or distributor will also have their own privacy policy which is independent of ours. 

4. We hold your personal information at our head office which is located at 48 Alexandra Place, Murarrie, Queensland 4172 or at our other offices in Australia or at our related company offices in New Zealand, or at storage facilities in Australia or overseas. The information is usually stored electronically on servers owned by us or third party data storage providers engaged by us. No data transmissions over the internet can be guaranteed as completely secure therefore we cannot warrant or guarantee the security of information transmitted from or to you, however once we receive your personal information we will use reasonable efforts to protect the security of your personal information.


5. We are always aiming to improve our services to our customers and your personal information will be used to provide you with the best possible products and services. The personal information that you supply to us enables us to personalise and improve your experience and relationship with us, so that we can provide you with details of our products and promotions that we feel would be of interest to you. It also enables us to develop better products, attend to your after purchase enquiries and better market our products. 

6. The Comfort Group websites may also contain links from or to other sites where information practices may be different. For example, if you “click” on a banner advertisement or another company’s logo on our websites, the “click” may take you off our site. This includes links to and from other companies such as advertisers, sponsors, retailers and partners that we may have joined with to offer or provide you with any products, services, competitions or promotions. We and the other company may share your personal information and may use it to identify future promotional opportunities or to fulfil promotional or contractual obligations. For example, when you arrive at our websites as a link from one of our partnering company’s website, we may share your personal information provided to us as a result of using that link with that other company. You should consult the other party’s website privacy notice as The Comfort Group is not responsible for and does not control the information once you are on a third party website. 

7. We may disclose personal information to:

  • Our related companies and affiliates.
  • Third party contractors and providers of goods and services, such as courier and delivery companies, marketing and promotion companies, training and training certification agencies and business support services like storage and handling of documents and data, and information technology service providers.
  • Market research companies who undertake customer surveys for us.
  • Insurance companies.
  • Professional service firms providing services to us, such as legal, insurance or accountancy services.
  • As required by law, such as to regulatory agencies.
  • Any other recipient notified to you at the time of collection or that you authorise.

8. We may also share information about visitors in aggregate with third parties including advertisers, business partners and sponsors to understand visitor trends and patterns and to manage and improve our service. Such information will be anonymous so that visitor’s privacy is protected. 

9. Should the Comfort Group merge with or be acquired by another business entity then The Comfort Group would share some or all of your information with that other business entity in order to continue to provide the services and use the information for the purposes set out in, and in accordance with this privacy policy. 

10. We may also provide your information to others, if required or permitted by law, in accordance with the Privacy Act 1988 and the Australian Privacy Principles.


11. We may also use available technology to determine which areas of our websites you visit and the activities which you participate in. This information will be used for the purposes of managing your account, business development, trend analysis and marketing. For this purpose we use cookies and web analytics. Most websites allow you to disable or control cookies but this may affect your ability to use some of the features on our site. 

12. Cookies are small text files that are placed in your browser by the websites you visit. They are widely used to help users navigate websites efficiently, to perform certain functions on the sites and/or to provide site owners with information about how their sites are used. 

13. We also use tracking cookies for web analytics tools and to analyze non-identifiable web traffic data to improve our services. It allows us to collect, hold and use statistical information about visits to help us improve our site and marketing. Statistical information may include:

  • Your IP address.
  • The search terms you used.
  • The pages accessed on our site and the links you clicked on.
  • The date and time you visited the site.
  • The referring site (if any) through which you clicked through to this site.
  • Your operating system (eg Windows XP, Mac OS X).
  • The type of web browser you use (eg Internet Explorer, Mozilla Firefox).

14. This type of data collected is aggregated and is not personally identifiable. Our web analytics may not apply “do not track” settings and you may wish to adjust your browser settings manually (see your specific browser instructions for further information). We may also use third party providers to provide us with these web analytics services.


15. We use third party sites such as media and social networking services such as Twitter, Facebook and YouTube to help communicate our messages and give you the best experience. We may track your use of our pages and promotions on their sites. 

16. When you communicate with us using a third party site, that site may also collect your personal information for its own purposes. The third party sites have their own privacy policies which are independent of ours. 

17. The third party site may also track your use of our page or our link on their site and also any link they may display on our site. If you are logged in to those services (including any Google, YouTube or Facebook service) while using our site, their tracking will be associated with your profile with them.


18. We are committed to full compliance with the Spam Act 2003. 

19. You will have the option to subscribe to certain promotional and marketing email and/or text communications. By subscribing to our email and/or text communications, or otherwise providing us with your email address and/or mobile number, you consent to receiving emails and/or texts (as the case may be) which promote and market our products and services, or the products and services of others, from time to time. 

20. You can opt out of those communications at any stage by utilising the corresponding “unsubscribe” facility. Once you have unsubscribed from our email or text communications, we will remove you from the corresponding marketing list as soon as is reasonably practicable.


21. You must not provide us with personal information about another person unless that person has given authorisation through you, for us to collect, use and disclose their personal information for the purposes described in this Privacy Policy.


22. You have the right to request access to your personal information and to request its correction. If you wish to do either of these, please contact our Privacy Officer on 1800 633 358 or by email to or by post to 48 Alexandra Place, Murarrie, Queensland 4172. 

23. If you think we have breached the Australian Privacy Principles then as an initial step you should contact our Privacy Officer (see contact details above) by submitting a written complaint. We will endeavour to respond to your complaint within a reasonable time (usually within 30 days). If you are not satisfied with our response you may then take your complaint to the Office of the Australian Information Commissioner (


24. We may review this Privacy Policy from time to time and any changes will be notified by posting an updated version on our website. Your use of our website following any update constitutes acceptance of this Privacy Policy as amended. We recommend you regularly review the Privacy Policy when you visit our website. If you do not agree with any aspect of the updated Privacy Policy, you must cease using our website. 

25. This Privacy Policy was last updated on 10/7/2019.

Alternatively, you can contact us on phone.
41-71 Great South Road, Otahuhu, Auckland 1061, New Zealand
*Ranging may vary by store. Check with your local store for more information.